VCSTIMELESS to support Castro international expansion
01 Oct '07
2 min read
Castro's first step in internationalisation was in Germany where it formed a joint venture with Heine (the retail division of OTTO group), the world's largest mail order company. This partnership has been hugely successful and Castro recently opened a flagship store in Berlin, with three floors and a thousand square metres of space.
The German stores link directly to the Israeli head office thanks to Colombus Regional, an application designed specifically for franchised and decentralised organisations which allows Castro's head office complete visibility over the stores' performance, but enables Heine to set its own pricing and manage its own purchasing and replenishment.
As Castro's overseas success grew, the fast-fashion retailer turned its attention to its supply chain. Castro designs its range of men's and women's clothing and accessories in-house, producing over a thousand styles per season.
It supplies around five to eight new styles every day, keeping the look fresh and the shelves fully-stocked. Most of its garments are manufactured in the Far East, and the company's buying office is now based in Israel.
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