They believe that this approach will further strengthen MAGIC Marketplace's position as the leading buying destination for the Fashion industry."
Ben-Avraham will still oversee the Project Show to ensure that the show's vision, atmosphere, and attention to presenting the market's best designers to its top retailers remain consistent. The Project Trade Show group will continue to be based in New York, with its staff unchanged. Ben-Avraham will report directly to Loggia.
The MAGIC Marketplace is the event where retailers, exhibitors and industry leaders can all network in a business setting on the show floor, and then hit the town in style with A-list parties, concerts and industry-related events.
Every August and February, the fashion industry converges on Las Vegas for the most influential four days in the business -the MAGIC Marketplace.
MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry, producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, Fabric at MAGIC, and Sourcing Zone at MAGIC.
US based Advanstar Communications Inc is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries.
Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 57 publications and directories, 114 electronic publications and Web sites, as well as educational and direct marketing products and services.
Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs."
Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.
Advanstar Communications Inc
marketing@alchempro.com
