Mercent provides best-in-class platform to Redcats
29 Oct '07
2 min read
Mercent, a provider of online marketing technology and services for retail merchants announced that Redcats USA, a division of Redcats Group, a leading home shopping marketer of apparel and home products, has selected Mercent's hosted software service to expand its online sales presence.
Redcats USA joins the growing list of top retail brands that utilize Mercent's on-demand platform, Mercent Retail, to maximize online sales, profits, and merchandising control through leading online marketing channels.
"Mercent provides a best-in-class platform for selling through online retail channels," said Jason John, VP of Ecommerce at Redcats USA. "The Mercent team demonstrates a clear understanding of shopping feed best practices, and we look forward to a successful online merchandising relationship."
With sustained growth, a global outreach and a portfolio of renowned brands, Redcats Group asserts itself as a leader in home shopping in the field of Fashion & Home Decoration. Active in 28 different countries, Redcats Group has some thirty catalogues, over one hundred specialty stores and over sixty e-commerce sites.
The company has 31 million active customers and generated EUR 4.332 billion Sales in 2006, with 32.1% of sales occurring on line. Redcats Group operates 17 brands with strong identities, leaders in their respective markets, including La Redoute, La maison de Valérie, Vertbaudet, Somewhere, Cyrillus, Daxon, Empire Stores, Ellos, Chadwick's, Metrostyle, Jessica London, Woman Within, Roaman's, KingSize, BrylaneHome, The Sportsman's Guide, The Golf Warehouse.
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