Anonymous by Ross + Bute expand retail empire with Eurostop
23 Nov '07
2 min read
Anonymous, the fashion label set up by Lindy Ross and Serena Bute, is expanding its retail outlets with a new store in London's Kings Road supported by Eurostop's retail management systems. Eurostop will be providing full retail management, stock control and EPOS systems for the new store, and for planned future stores as the retailer continues its growth.
Eurostop was selected for its ease of use, and for its comprehensive functionality. Lauren Blisset, Marketing Manager at Anonymous and shop manager for the Notting Hill store particularly liked the Customer Loyalty features and the comprehensive reporting facilities.
Anonymous will be using the system to monitor and manage stock flow between stores, so that it can react quickly to customer demands. All sales will be recorded via WinPOS, Eurostop's till system and downloaded to the WinRMIS head office system in near real time. Monitoring sales will enable the retailer to identify best sellers, sell thru and to manage less popular lines, ensuring that the right stock is at the right place at the right time.
Lauren Blissett commented, “The Eurostop system is very easy and intuitive to use. It has many time saving devices, and the reporting is far better than other systems we looked at. We are able to drill down into the detail for any report, which enables us to monitor our business and spot trends early so that we can respond to customer demand.”
Emily Jones, Manager of the new Kings Road Anonymous store said, “The Eurostop system has enabled us to concentrate on building our business, knowing that the systems side of things is taken care of. The support from Eurostop is comprehensive as they are even available on Saturday and Sunday.”
Denise Proctor, Sales Executive at Eurostop commented, “At Eurostop we have been working with retailers in the fashion industry for many years, a fact which is reflected in our products and services. We aim to include as much functionality within the systems that is practical and easy to use. For our clients being able to manage sales and stock on a daily basis enables them to react quickly to market trends and customer demands.”
marketing@alchempro.com
