Home breadcru News breadcru Company breadcru GSI Platform to elevate Marc Ecko e-commerce business

GSI Platform to elevate Marc Ecko e-commerce business

13 Dec '07
3 min read

GSI Commerce Inc a leading provider of e-commerce solutions announced that New York-based, Marc Ecko Enterprises, an innovative, global fashion and lifestyle company, recently launched its new Web store on GSI's e-commerce platform.

The online store features Ecko Unlimited products that sport the familiar rhino icon of the ecko unltd. brand and showcases men's hats, hoodies, jeans, polos, knit tops, woven shirts, jackets and watches.

The new store also features women's dresses, skirts, tops, bottoms, hoodies, jackets and watches that are marketed under the Red by Marc Ecko brand.

Additionally, the Web store offers the contemporary menswear line of the Marc Ecko Cut and Sew brand. Three additional Marc Ecko Enterprise brands are expected to be added soon to the online store that include the G-Unit clothing line, a collaboration between Marc Ecko Enterprises and rap artist 50 Cent; Zoo York, an action sports company; and Avirex Sportswear.

The Web store features alternative views and enhanced product images, which provide customers with multiple and detailed views of products.

The store incorporates GSI's Web 2.0-based, mini-cart(SM) shopping functionality, which automatically provides a quick and convenient verification of items added to the shopping cart. Customers also have convenient access to view videos produced by ecko TV while shopping.

"Our goal is to elevate the online presence of our brand and to grow our e-commerce business. In selecting and launching on GSI's platform, we believe we are working with an e-commerce company that has an outstanding track record in growing the direct-to-consumer businesses for many high-profile brands," said Marc Ecko, chief creative officer and founder of Marc Ecko Enterprises.

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