Coremetrics customer Oakley bags 'Outstanding Website' at WMA
15 Sep '05
3 min read
Oakley was recognized for offering a cutting-edge site aimed at brand-conscious consumers looking for the latest in premium sunglasses, prescription eyewear, performance apparel and accessories, footwear, watches, and wearable electronics. The Oakley.com Web site not only offers the retailer's latest products for sale, but also allows visitors to watch videos of the sports stars it sponsors.
Oakley puts customer data at the center of its Web design process, using Coremetrics to collect full behavioral data on every action taken on its Web site. Each page template is then reviewed as a user interface that can be tested, analyzed and improved to deliver the best possible user experience to every visitor and customer.
Leading web analytics & precision marketing solutions provider Coremetrics is offering their services to the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.
Coremetrics services more than 450 brands and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England.
Luxury retailing company Oakley is driven to seek out problems, create solutions, and wrap those solutions in art. The company's obsession with innovation has built a legacy of science, sculpture, and defiance of conventional thinking. Reinventing the concept of eyewear was only the first step. The passion that ignited the optical industry is now unleashed on high-performance footwear, wristwatches, apparel and accessories.
The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and web development. Staffed by volunteers, this organization is made up of marketing, advertising, public relations and web design professionals from around the world who share a passion for improving the quality of advertising, marketing and web site development on the Internet today and in the future.
marketing@alchempro.com
