St John Knits International to get NSB Group's Connected Retailer suite
15 Sep '05
4 min read
NSB's Connected Retailer solutions help retailers track and analyze critical business information, from POS transactions and inventory movement to reorder cycles, pricing, and promotional campaigns. With the Connected Retailer, retailers have a powerful transaction management system at the core of their business, enabling them to collect reliable data at a central source and capture every point of interaction with their customers, suppliers, and staff.
NSB's solutions let retailers make sense of critical variables and performance indicators - from the purchase patterns of frequent shoppers to the impact of promotions to internal shrink - without exhaustive audits, huge printouts, or the need to balance data from one system to another.
Through the CRM program, retail associates will be more successful in servicing and communicating with the St. John client. 'It allows the retailers to have the right product at the right location at the right time and enables them to make every client experience a positive one,' says Mr. Breving. 'On a global scale, this enables St. John as a company to see who the client is by market, city, and state.
The information that gain from CRM allows St. John to better understand what the customer needs and wants so they can fill her fashion needs at all levels.'
Founded in 1962, St. John has expanded beyond its origin of a small family operationto the global American luxury brand known today. The company, headquartered in Irvine, California, now employs more than 5,000 people and operates dozens of offices and manufacturing facilities worldwide.
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