Liz Claiborne selects Oracle retail solution for its outlet stores
29 Sep '05
2 min read
Latest fashions provider Liz Claiborne Inc has selected the Oracle Retail Price Optimization solution to implement in over 200 of its outlet stores in the United States. Merchants will now be able to capitalize on additional buying opportunities by clearing merchandise earlier in the season to make room for fresher merchandise for shoppers.
Liz Claiborne values the ability to quickly move inventory in-season because Outlet shoppers expect new arrivals each time they visit.Using the Oracle Retail Price Optimization solution, outlet merchants will have better visibility into the performance of merchandise, enabling them to identify underperformers earlier in the season and make decisions accordingly. This frees up "open-to-buy" dollars, enabling merchants to buy new items more quickly in order to better satisfy consumer needs.
"One of company's key initiatives this year is to improve merchandise freshness by reducing inventory carry over from season to season," said Liz Claiborne Outlet President, Paul Thomasset. "To do this, they must adopt a more sophisticated approach to in-season management and provide their merchants with the ability to make better, more consumer-driven decisions."
"Oracle is helping the world's leading retailers establish more insight-driven operations, from supply chain, through merchandising, to the stores," said Oracle Senior Industry Director for Retail, Gladys Lau. "Liz Claiborne is a great example of an innovative retailoperation taking an insight-driven approach."
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