Polo Ralph Lauren Corporation, and GSI Commerce Inc announced a five-year extension to their long-term e-commerce Web technology agreement. GSI, a leading provider of e-commerce and multichannel solutions, will continue to provide Polo Ralph Lauren with e-commerce technology solutions to enhance Polo Ralph Lauren's premium lifestyle brand and grow its multichannel business.
Polo Ralph Lauren will continue to support its own customer care center and fulfillment services through its recently built 330,000 square feet facility in High Point, North Carolina, which was fully operational on April 8, 2008.
Polo Ralph Lauren is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. Since launching on the GSI platform in May 2004, RalphLauren.com has experienced rapid growth, and in 2007 was recognized by the Luxury Institute as the Most Effective Luxury Web site.
“We consider it a privilege to be providing GSI's e-commerce technology solutions to one of the world's most recognizable and coveted luxury brands,” said Michael G. Rubin, chairman and CEO of GSI.
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