In the Americas, the ad campaign provokes women to rethink the way they shop for jeans with the headline "All Asses Are Not Created Equal." In this new democracy of jeans, the digital fitting experience features an amazing gallery of real women in all three Levi's CURVE ID fits in every size offered on the website.
Discovering your Levi's CURVE ID fit wherever you are The Levi's Digital Fitting Experience gives women the opportunity to engage with the Levi's brand across multiple digital channels, allowing them to share content with friends on social media platforms and via a soon to be launched mobile platform for selected markets.
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