To cater to the growing needs of the Asian looking models, two Pakistani women have started all Asian modeling agency in London.
The 'Caramel Asian Model Management' is one stop shop for a fashion show as it provides everything from models, choreographer, hair and dress make-up artists, music, lighting to backstage technicians.
Sadia Naim (a model) and Hajira Ahmad (a fashion photographer) conceived this idea after watching a number of fashion shows in London having no Asian models in them.
The agency was launched in August with 14 models primarily getting work on Asian wedding shoes but since then it has grown in stature with 32 models in its kitty; these models are doing magazine shoots, commercials, music videos and one model even having a movie in her bag.
Naim and Ahmad admit that the reason why Asian models are not able to make an impact is their lack of height as the height of Asian girls is 178 cm, a minimum requirement by any modeling agency.