Bluey Merino, Mittagong-based developer of comfortable 100 per cent Australian merino clothing, along with the University if Wollongong (UOW) researchers, and the support of the NSW Government, have developed counterfeit-proof garments. With the technology, customers buying the finest wool-based clothing can confirm they’re getting what they paid for.
The company has developed a Near Field Communications (NFC) label with the University to incorporate in its range of active and outdoor wear made with the softest rare grade, super-fine merino wool. Customers can scan the label with their mobile phones to confirm the origin of the wool in their new garment, according to a press release by the university.Bluey Merino, Mittagong-based developer of comfortable 100 per cent Australian merino clothing, along with the University if Wollongong (UOW) researchers, and the support of the NSW Government, have developed counterfeit-proof garments. With the technology, customers buying the finest wool-based clothing can confirm they're getting what they paid for.#
Bluey Merino worked with UOW as part of the NSW Government’s $18 million boosting business innovation programme to open up university research centres to local companies.
“This gave us access to a world class R&D facility and a host of professors and PhD students focused on our problem. The technology gives our customers assurance their purchase is not only of the finest quality but has been produced according to the highest ethical standard. It traces the history of the product right back to our farmers and allows it to be differentiated from the commodity wool fibre products on the market,” Bluey Merino founder Andrew Ross said.
Bluey Merino’s next step is to develop body-sensing capabilities within their garments to monitor the wearer’s vitals such as blood pressure and temperature, with applications in fields including athletics, defence, healthcare and aged care. The boosting business innovation programme connects the state’s businesses with the NSW university sector’s research and testing capabilities, helping push the development of new products and services and further strengthening the NSW economy. Bluey Merino and the researchers were brought together through Advantage SME, UOW’s in-house industry matchmaker. Advantage SME helps businesses and researchers find their ideal partners and build beneficial relationships. (GK)
ALCHEMPro News Desk – India
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