WIth chilly wind freezing Northern India, people, especially the well off feel cozy by wrapping Pashmina shawls.
Fur of a mountain goat found in India, Nepal and Tibet provides raw material for these very soft and lightweight Pashmina shawls.
The subtlety of embroidery patterns and designs created by Kashmiri designers is an added novelty to Pashmina shawls; at the same time designers have retained the flavour of tradition.
The textile industry needs the Jammu and Kashmir craftsmen who make superb hand-woven shawls. Therefore, ladies who are dexterous in weaving shawls are selected for weaving, said Heena Alam, a manufacturer.
These Kashmiri Pashminas are sold to many countries usually from the United States, United Kingdom and Australia.
An estimated cost of plain Pashmina is Rs1,800 to Rs3,600 (or, US $40 to 80) and the embroidered shawls may have a price tag of Rs150,000 (about $3,331).