If wool industry is to survive then it becomes necessary to attract young shoppers, as per the views expressed by head of leading men's fashion house, Ermenegildo Zegna.
The company is holding its annual awards in Melbourne tonight for wool producers from Argentina, South Africa, New Zealand and Australia.
Count Paolo Zegna expressed that it is a challenge for him to make his daughters interested in wearing woolen dresses.
What would be the future of wool if young generation of consumers get interested in wool, he said.
My daughters and her friends are used to other fibres and wool doesn't interest them as it used to represent to their parents, he said.
We have the responsibility to bring this message to young consumers, he said.
marketing@alchempro.com
