The RSPCA is calling for:
Shoppers to check all fur-like products and refrain from buying them if they are unsure whether they contain real fur. Retailers not to sell real fur and to carry out more stringent checks on the products that they sell.
Not possible:
Mr Bowles added: "Many shoppers are quite rightly sickened by the thought of wearing the fur of an animal that has suffered just to produce a 'fashionable' piece of clothing. It is not possible to farm an animal for its fur humanely, and excellent artificial fur is available. The way in which animals such as Arctic fox are farmed is horrific.
Don't be fooled:
"We are calling on shoppers not to be fooled by fur. Our message is: 'If you're not sure it's 100% fake, don't buy it'. Shoppers should check to see whether the fur looks real - even if the label claims the fur to be fake, or no mention of fur is made on the label."
Royal Society for the Prevention of Cruelty to Animals