"We have also worked with Headlam Group to develop point of sale material using our proprietary Wool Benefit System. This unique selling tool adds value to the carpet range by assisting retailers to sell end customers on the benefits of New Zealand wool." says Mr Hammond.
WPI is a New Zealand-owned business that works with the total supply chain to create value for growers and their industry partners. Its activities cover wool certification, sales, logistics, market development and promotion, in all major New Zealand wool markets. WPI handles about 42% of the total New Zealand strong wool clip.
Wool Partners marketing subsidiary Wools of New Zealand provides a range of services including market development, branding, and creative and technical assistance to more than 100 carpet and rug brand partners in North America, Europe, Asia, Australia and New Zealand.
Wool Partners International Limited
marketing@alchempro.com
