The Woolmark Company unveils The Wool Lab S/S 2020

Pitti Uomo is one of the world's most important platforms for men's clothing and accessory collections. This four-day programme will conclude on January 11.

In response to designer and brand needs, The Wool Lab is now divided into product categories to facilitate and better address the research of fabrics and yarns, and to provide a more focused and direct approach to the sourcing of materials and innovate product, The Woolmark Company said in a press release.

What initially started as an inspirational guide divided in macro trends, The Wool Lab has evolved to become a functional and experiential guide, with a focus on the innovations, allowing designers and brands to find the perfect wool fabric or yarn and be connected directly with the supplier, encouraging networking between brands and manufacturers.

A new digital component has also been introduced to the showing of The Wool Lab at trade fairs. Using the devices provided at the booth, visitors scan the QR code of a swatch and immediately receive an email with requested details and contact information of the manufacturer, the release added. (RR)

ALCHEMPro News Desk – India