The polls have closed and the finalists have been chosen! Adrianna Papell for E! Live from the Red Carpet are ready to reveal the five designers in the running for the grand prize. Beginning in October, aspiring red carpet dress designers submitted their original ideas at E! Online.
Voting for the ultimate winner will commence on January 16th and culminate with the lucky dress designer receiving a $2,500 cash prize and a trip to Los Angeles to participate in a live reveal on E!'s "Countdown to the Red Carpet Academy Awards" special on February 26, 2012. The designer's creation will then be included in the Adrianna Papell for E! Live From the Red Carpet collection, available at Lord & Taylor in Spring 2012.
Over the past six weeks, the Adrianna Papell for E! Live From the Red Carpet social network has been abuzz—acquiring a portfolio of over 700 aspiring designers and garnering over 55,000 new fans. The fan pool narrowed down the contestants by voting for their twenty-five best, at which point The Adrianna Papell Group and E! joined forces to make the final selections.
Finalists were judged on originality, design elegance, cohesiveness with the overall Adrianna Papell for E! Live from the Red Carpet collection, production feasibility, and commercial appeal.
"We're pleased the contest allowed so many aspiring designers to create their own red carpet-inspired gowns and we are excited to bring them to life," noted Jaynee Berkman, President of Adrianna Papell Group.
The final five creations include a fashion forward form-fitting asymmetrical gown, two classic Hollywood off the shoulder satin/chiffon numbers, a romantic pleated bodice with raw edges harkening the 1920s, and a halter with a plunging back for the sexiest starlet.
"The chance to create a red carpet look and vote on the submissions they'd most like to purchase and wear themselves is bringing fans closer to the E! Live from the Red Carpet brand in a fun, innovative way," said John Najarian, Executive Vice President and General Manager of Digital Media and Business Development, E! Entertainment.
ADRIANNA PAPELL FOR E! LIVE FROM THE RED CARPET was designed to make every woman look like a star. The collection is reminiscent of classic Hollywood glamour, incorporating feathers, ruffles, paillettes, plunging necklines, raised hemlines and draping fabrics. Women enjoy their own "red carpet moment" when they slip into one of the designs for weddings, proms—or even a night at the opera.
E! is television's top destination for all things entertainment and celebrity. E! is currently available to 98 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to VOD.
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