Gail Sorronda presented her collection via the new presentation space The Box on-site at Mercedes-Benz Fashion Week Australia.
Gail Sorronda and her creative team worked diligently in creating an emotive, sensory experience for the collection, highlighting the tongue-in-cheek use of colour within the label's signature black-and-white palette, whilst remaining true to the dark undercurrent ever-present in the Gail Sorronda aesthetic.
Gail Reid, 30 completed her degree in Fine Arts Fashion Design at Queensland University of Technology and launched her label in 2005 at Rosemount Australian Fashion Week (RAFW) after winning the Mercedes-Benz Start-Up Awards with her debut collection Angel at my Table.