Spanish fashion designer Purificacion Garcia has said it is time for the fashion industry to transform to next level from being static and boring at present.
Presenting the selected works at the ninth edition of the Biennial of Photography Award, the designer said the textile and fashion industry has seen several crises at various times in the past. However, now it is time for a major change rather than problems, she added.
She said the transformation of the fashion industry must be initiated by designers. They have to regain the lost enthusiasm and passion to offer something desirable to consumers, who can experience a thrill by wearing them.
Today, all fashion is the same and is filling closets. It is now time to create lot of design while focusing on quality and price at the same time, she said.
The designer also vouched for open borders and said Spanish designers should go beyond Spain and promote their products in other countries.
She informed that her company is currently expanding in South America, especially in Mexico, where it has seven outlets, and also in Chile.
Fibre2fashion News Desk - India
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