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Creative Bee to set up training & retail store in Gujarat

10 Oct '12
2 min read

Several Indian designers are now striving to revive the dying art of hand-woven naturally dyed fabrics like brocade, Patola, Kalamkari and Thelia Rumal, which have lost their marketability due to the advent of mill-woven fabrics and chemical dyes. One such designer is Bina Rao, head of Design Department and CEO of Hyderabad-based Creative Bee. 
 
Speaking to fibre2fashion, Ms. Bina Rao said, “We are planning to establish a training and retail outlet in India’s famous textile hub of Surat. It is part of my constant endeavour to restore natural and ethnic textiles to their old glory.” 
 
She plans to implement various training programmes for the adivasi artisans from the interior villages of Dang and Valsad districts in Gujarat.
 
When asked why she chose the man-made textile hub Surat to set up her store, which will work exclusively towards reviving natural textiles, she avers, “There is a vacuum in Surat for handmade and natural products and also there is a growing clientele, which is all the more reason for Creative Bee to come to Surat.”
 
Ms. Rao’s design studio Creative Bee encourages diversified activities in the field of textile and fashion design, and production and promotion of handloom and handicrafts. It offers a range of eco-friendly products in both fashion fabrics and home furnishing.
 
She said that her design studio is trying to revive the traditional arts of hand block printing, hand-painted Kalamkari and weaving
 
She revealed that all the processes in manufacturing eco-friendly textiles are completely done by hand without using any electricity at any stage of production. Thus, there is no harmful effect on the environment.
 
She adds that even the raw materials used in the production of eco-friendly textiles at Creative Bee are locally grown and biodegradable. 
 

Fibre2fashion News Desk - India

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