Born as a result of a brave idea from young designer Doina Alexei, the brand is taking the fast paced fashion industry by surprise focusing solely on quality versus quantity- an attempt to bring an intrinsic value back into the modern fashion world. "I have never stopped thinking of fashion as art, and it seems that nowadays the [fashion] industry is running away from it towards a more lucrative, profit-driven business", says Doina Alexei about the artistic side of her newly released brand.
The clothing, which has the Doina Alexei design signature all over it, is a head-turner without compromising comfort and wear ability. What best describes the identity if this artistic clothing brand is a mix of sculptural and architectural elements that work together to create interesting cuts and draped looks. It always stays within a natural color palette and uses natural fabrication.
Doina Alexei
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