Lingerie fashion designer brings new accessories at Wedding Expo
20 Apr '06
3 min read
The biggest selling Abracadabra item is the stick-on, strapless backless bra that meets the demand for weddings, school balls, and parties or for everyday wear.
Zhong has sold more than 12,000 light self-adhesive bras and silicone bras since June last year.
Abracadabra light bras are sold in Farmers stores, other leading department stores and most lingerie boutiques nationally. In January, Abracadabra was the preferred supplier of backless, strapless bras, for the Farmers' annual fashion show.
``We are also planning to develop a special bra for women who have lost their breast due to cancer,'' Zhong said. Hundred percent NZ owned Abracadabra is an official sponsor of the Magic netball team this season.
``We want to be the No.1 brand in the self-adhesive bra and lingerie accessories in Australia, New Zealand and Asian market,'' Zhong said.
Abracadabra is a registered trademark of Abracadabra Fashions Ltd. Company produce the country's fastest growing no back, no strap, stick-on reusable bra that was a hit at the recent Girls Day Out in Auckland.
marketing@alchempro.com
