Jayson Brunsdon, a designer whose romantic collection included day and evening wear inspired by Audrey Hepburn, said buyers from Indonesia, Greece, Italy and the United States had by now placed orders for his designs after the demonstration.
"It's amazing how international it has become," he said of Sydney fashion week, the country's largest. "Every year that we've done fashion week the business has basically doubled." "You get interest from places you thought you would never get interest from."
"Fashion was becoming an increasingly important economic asset for the state, which accounts for about 35 percent of the nation's garment industry," said Sandra Nori, New South Wales Minister for Tourism, Sport and Recreation.
Nori said there had been a "quantum leap" in interest from Asia this year, predominantly China.
China has a large market and they like a lot of belongings from Australian," she said.
Minister said that the resultant effects of the country's biggest fashion gathering would include improved tourism and business investment in the country.
"Fashion is not about the garment, it's a much broader significance that speaks of Australian inspiration and modernism," she told AFP.
Nori said it was important that Australia projected an image than went "beyond the love of sport" during the five days of catwalks.
It featured designs from Alice McCall, Kirrily Johnston, Camilla, Marc, Lover, Cohen et Sabine and Josh Groot among others.
"We are all the things people think we are... but we are also a hell of a lot more," she said.
Buyers decided that Sydney fashions often reflected the laid-back Australian lifestyle.
"Australian labels usually have a young feeling," said buyer for New York Fifth Avenue store Henri Bendel, Anthony Legouri.
"They are a little more relaxed and calm like your lifestyle," he told.
marketing@alchempro.com
