India's fashion designer Manish Malhotra will be opening a store at Jumeirah, in Dubai by June end.
'Manish Malhotra' the Flagship store will have Saif Belhasa Group of Companies as its franchisers for the Middle East which will offer avant-garde garments and accessories for the Arab world.
It will endorse an exclusively new type of garments and fashion accessories with fresh patterns and designs that are designed for a diverse target group including Arabs and Westerners in the region.
All Manish Malhotra's labels such as Abayas, Shelas and Scarfs along with skirts, tunics, sarees, dress in unusual colour combinations & prints will be displayed in the new store.
Dubai is on its way to catching up with the fashion capitals of the world like Paris, Milan and New York, because its population has come from every corner of the globe – resulting in a junction of cultures, traditions and customs stated Manish.
He conveyed that the joint venture with the Saif Belhasa Group of Companies as an exclusive franchiser for the Middle East & GCC would succeed and step up plans of expanding.
Partnering Saif Belhasa Group of Companies, Manish plans to develop his label as a global brand.
While organizing a few shows in the region showcasing his exclusive garments his relationship with the Middle East's fashion industry took off.
He will also be taking part in the fashion event IIFA awards 2006 in Dubai.
Sarah Rashid, of Saif Belhasa Group of Companies stated that they were happy to partner a brand whose uniqueness lies in its adaptability to various occasions and diverse cultures.
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