Designers for F Jeans, a chain of F House opened by garment group Phuong Dong and TT-Up by Viet Tien's garment company claim offering stiff competition to foreign brands for sometime now.
Limited edition items provide a taste of global fashion trends combined with simplicity and practicality at their shops.
Other garment companies in the city have also upgraded their goods and offer casual and office wear collections for men and women.
A full range of accessories of watches, handbags, scarves and jewelry are offered as well as clothing in high-grade materials like silk, satin and crepe.
According to Phuong Dong, the fashion industry is a promising market for any garment company.
F House items were first introduced in European markets, earning nearly US $1 million in income, last year.
Viet Tien aspires to open 15 stores in Viet Nam over the coming years before expanding to South Korea and Japan.
Thanh Cong's label TCM is selling at 11 shops in HCM City and Ha Noi, with designs for customers aged 18 to 35.
These manufacturers' products are on sale at supermarkets and wholesale centers like Metro, Big C and Co-op Mart.
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