Following in the footsteps of girlfriend Kate Moss, rocker Pete Doherty is going to design clothes for Gio-Goi, a trendy Manchester label. The deal comes just days after Moss signed a contract with Topshop to design a collection for them.
It is expected that Pete Doherty would be design and model a range of clothes for the label.
Gio-Goi which is a 1990s fashion label turned out to be a big hit in the electronic music scene.
The label relaunched in 2005, is again designing members of the music industry like Doherty, The Streets, Arctic Monkeys or the Paddingtons. It has also dressed many a British rockers like The Rolling Stones, Happy Mondays, Oasis, New Order, and Primal Scream in the past.