Indian fashion is making international news as our designers are increasingly participating in foreign fashion shows promoting 'Indianness' in their creations on foreign ramps!
Indian designers have today graduated to showcasing their collections at international fashion weeks and retailing from top-of-the-line stores compared to setting up stalls or shows as done earlier.
Ritu Kumar presently involved in presentation of an audio-visual and a show to Berlin is of the view that our creations sell because of its Indianness.
Our fashion designers have made inroads into the European market but the European customers are fashion educated and Indian creation bought once is one thing and buying it regularly is another, said Shane-Falguni Peacock.
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