YEVVA by Nirralee will begin with addressing one of the biggest voids in the fashion clothing scene – designer formal wear.
Yevva heralds the coming of the first Indian designer backed brand to be a fashion MNC. Yevva branded clothing lines are being shipped to the U.S., the U.K. and Dubai. As Nirralees vision comes true, all Indians can be proud that an Indian designer, an Indian brand, is posed to take India and the world by storm.
Yevva brings innovation into delivering fashion to our clients. For the first time, a designer backed brand will be available at affordable levels. Yevva plans to tie up with corporates to enhance the organizations image through its most valuable resource– its employees. Yevva will provide free makeover consultations that will include • Tips and directions on dressing for office • Accessorisation • Skin care • Hair care • Diet consultation
And Yevva will be true to its motto- Redefining Lifestyle. It will add a zing, a sense of excitement and exclusivity to each line of styles it launches. After having experienced the Yevva difference, our clients can look forward to our upcoming collections: • Yevva Casuals • Yevva Footwear • Yevva Accessories
Nirralee Mehta, a fashionista from Mumbai went to London to study the art further, and has now returned to revolutionise the fashion industry in India. Studying in one of the most prestigious schools- The London University Of Fashion, which is right in the middle of the stylish districts of Bond & Oxford streets, was her dream come true.
Having had numerous successful exhibitions in Mumbai between 2000-2002, and having designed for celebrities, she knew that as a designer she was accomplished. Yet, she felt that the industry in India lacked the professional approach that makes the difference between a cloth and a brand.
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