Corporate dressing goes for exclusive branded look
20 Mar '07
2 min read
NEW DELHI:
Corporate dressing is getting more important with companies lining up for a tie up with designers for that exclusive corporate branded look.
Multinationals including the IT companies, travel, aviation and hospitality companies, cosmetic majors and even schools are increasingly seeking designer help to draw a look that is exclusive to their brands.
"Style direction," says designer Anita Dongre, "to corporates covers corporate uniforms, staff livery, grooming and social etiquette. While we only do the uniforms for corporates, we insist on expert guidance on grooming to ensure that the designer look is justified on the person."
"The new trend that is emerging is the IT companies and even schools coming to us with requests to design dresses for them that reflect international standards," says Dongre who has clients like Dhirubhai Ambani International School, Lilavati Hospital & Research Centre, Talwalkars, Neutrogena, BPL Mobiles and others.
Corporate uniforms budget continues to rise with corporate uniform market of around Rs70 crore. The average project cost is around Rs10-15 lakh for uniforms alone with basic grooming, styling, makeup and accessories to cost extra.
"Corporates like to bring in a designer who can not only design outfits professionally within a given brief, ensure they are wearable and also keep a tab on the costing," says Arshiya Fakih, a fashion designer who has worked with several hotels in Mumbai.
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