Designer Alexis Phifer creates photography-centric looks for NY Show
12 Sep '07
2 min read
As a supporter of innovation and design, Nikon is set to strike a pose at Style 360, an alternative Fashion Week destination.
On September 11th at 11:00 AM, Nikon will act as the title sponsor for Alexis Phifer's first ever Ghita runway show at the Metropolitan Pavilion.
Phifer's collection of chic eveningwear will include photo fashion looks based on the work of esteemed music and editorialphotographer, Mark Seliger.
"We are thrilled to be sponsoring the Ghita show as it truly represents the stunning style embodied by Nikon's products," said Lisa Baxt, senior communications manager, Nikon Inc.
"By incorporating Mark Seliger's images into the show, we are demonstrating the synergies between the art of fashion design and the art of photography."
"The Ghita collection is unique and innovative, similar to the aspirations behind the Nikon brand," said Alexis Phifer, designer of Ghita.
"I am excited to be working with Nikon and Mark Seliger, as they have inspired me to create four cutting-edge pieces for my New York Show."
In addition to the fashion show, Style 360 will be auctioning off one of Phifer's photo fashion looks at Henri Bendel's "Brown & White Ball" 100th Birthday Bash on Tuesday, September 11th.
Proceeds from the auction will benefit Keep a Child Alive, an organization dedicated to providing relief for the AIDS pandemic in Africa.
The Ghita Show marks Nikon's continued dedication to design and style. Last year, the camera brand sponsored Project Runway's Daniel Franco's Style Lounge Show and worked with designers Zac Posen and Alice Temperley to create stunning fashion accessories.
marketing@alchempro.com
