at Mercedes-Benz Fashion Week at Smashbox Studios."
Using low-impact dyes and no VOC (Volatile Organic Compounds) water-based paints for silk screening and participating in Carbon Free Business (a partner of carbonfund) to offset its carbon footprint, Evidence of Evolution Green has gone to great lengths to support eco-consciousness within the fashion industry.
"We are a complimentary design team. I use my artistic background as a photographer, while Andrew, who has worked for Gucci, Dolce & Gabbana and Prada, uses his knowledge of fabrics, fits and finishes. We were thrilled when Barneys New York asked us to design a new collection made of eco-friendly and organic fabrics," comments Ali Alborzi.
Evidence of Evolution Green will feature such items as slim, deconstructed suits in premium organic sateen cotton for men and fluid, organic cotton voile dresses for women. The one-of-a-kind, handcrafted articles, outlined with original artwork, reintroduce fashion in an extraordinarily organic form.
The designers successfully created unique techniques that allowed them to construct a vibrant and conscious collection without sacrificing any creativity.
Continuing the "green" trends of MBFWSS, journalists will now be able to utilize the exclusive new Mercedes-Benz Fashion Week Newsgroup Web site, a resource that houses press information, show schedules, designer profiles and complimentary, high-resolution photography for registered mediain a paperless format. The Web site will also feature coverage from fashion week parties, events and shows.
As sustainable engineering has become an integral part of Mercedes-Benz's global commitment, MBFWSS will also feature the California debut of the Mercedes-Benz E320 BLUETEC automobile, named 2007 World Green Car of the Year.
The impressive combination of high power, torque, fuel economy and operating range ensures that the E320 BLUETEC vehicle offers an ideal drive concept for the American market.
Mercedes-Benz Fashion Week at Smashbox Studios will take place in Culver City, California, at Smashbox Studios, from October 14-18.
Approximately 30 designers will present their Spring/Summer 2008 collections, including Sue Wong, Chick by Nicki Hilton, Randolph Duke and kevan Hall. Mercedes-Benz has been the title sponsor of Mercedes-Benz Fashion Week at Smashbox Studios since its inception in Los Angeles in 2003.
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