This year, Chinese fashion industry achieved a major breakthrough by participating in the Tokyo Fashion Week for the first time ever.
Leading Chinese garment designer Ji Weng Bo displayed unique creations under the theme 'Lilanz Men Garment Show'.
This was the only foreign brand at Tokyo Fashion show and thus, it attracted lot of attention both from media and buyers.
Although Chinese products account for about 80 percent of Japanese garment market, they do not own their own brands. Thus, it is important for China to grab every opportunity that will help them build and establish brands in international markets.
Experts believe that this step is a significant one and will provide massive exposure to Chinese fashion industry.
Fibre2fashion News Desk - China
marketing@alchempro.com
