Ashdon & Yumi Katsura ink deal for bridal & evening wear line
30 Mar '11
2 min read
Ashdon Inc announced the signing of a licensee agreement for the exclusive launch of the Yumi Katsura bridal and eveningwear collections in North America. Yumi Katsura is an internationally renowned bridal dress and haute couture design master.
Under the agreement, Yumi Katsura will design the bridal and evening wear collections while Ashdon, Inc. will manage the sourcing, manufacturing, distribution and marketing of the lines.
“We are excited to have teamed up with Yumi Katsura and are looking forward to bringing her haute couture designs to brides and women of distinction here in North America,” says Nick Yeh, President and Owner of Ashdon, Inc. “Yumi Katsura's deep understanding of fashion design combined with our multiple bridal and fashion lines make this partnership an ideal way to delight our customers with the elegance they've dreamed of for their special day.”
"The Yumi Katsura collection for Ashdon Inc. will embody my personal design aesthetic of a glamorous, artistic and romantic approach to fashion, that has been iconic with my brand for nearly 50 years,” Yumi Katsura states. "I am thrilled to create this collection for a new generation of American brides and socialites. This new partnership with Ashdon Inc, a company with an amazing reputation for great fit and impeccable service in the marketplace, is a tremendous esteem for me,” adds Katsura.
The Yumi Katsura bridal and eveningwear collection are slated to launch in North America fall of 2011 and hit runways at New York's Bridal Market in October.
Best recognized for their glamorous Simone Carvalli line, Ashdon Inc. is a leading force in the bridal industry. In addition, the collections extend beyond stunning wedding dresses, with special occasion and bridesmaid dresses, mothers of the bride and teen lines, such as Xcite. No stranger to the celebrity world, stars such as Mariah Carey, Faith Hill, Selena Gomez, Ashley Greene and The Bachelor's Tara Durr all have worn a gown from one of their collections on the red carpets and down the aisle.
Highly regarded as the Queen of the bridal dress, Yumi Katsura is one of the world's most prolific haute couture designers, whose wedding dresses are considered modern masterpieces. She skillfully merges the unique culture of Japanese art and classic European design sensibility into her designs, and has made tremendous contributions to develop the bridal and couture evening dress designs around the world for decades.
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