Nowadays, branding plays a significant role in shaping enterprises' competitiveness in the global market. In view of this, the Hong Kong Productivity Council(HKPC) launched The Best Brand Enterprise Award in 2006 to recognize the outstanding achievements of enterprises in Greater China in brand building and management.
In its third year now, the Award Scheme continues to promote best practices and set the benchmark for industry players in their pursuit of brand excellence.
To mark the launch of the 2008 Award Scheme, a seminar on brand management strategies will be held on 21 February 2008.
Dr Stephen Lee, Deputy Director (Technology Development) of HKPC and chairman of the Award Scheme's organizing committee, will give welcome remarks at the seminar.
Representatives of Grand Award winners and experts from HK will share their successful branding experience and strategies.
You and/or your representatives are cordially invited to the event with details as follows:
- Date: 21 February 2008 (Thursday)
- Time: 2:30 pm – 5:00 pm
- Venue: Function Room, 1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon.
Click here to view more:
Hong Kong Productivity Council
marketing@alchempro.com
