Leading department store JCPenney introduces a unique online campaign as the sole advertiser on Slate.
Slate is popular web magazine. The ad campaign launched on November 4, 2005. For the full day, all banners and other display units throughout the site will feature advertising exclusively from JCPenney.
America's leading retailer and departmental store operator JCPenney operates the nation's largest catalog of general merchandise, including jcpenney.com, its e-commerce site. The campaign will feature advertising for jcpgifts.com.
Cliff Sloan, publisher of Slate stated that Slate's fresh take on the world attracts the kind of informed audience that matches JC Penny's branding strategy. This ad project presents a great opportunity to do something innovative and connect to that audience.
Slate was the recent recipient of three awards from the Online News Association, in categories including Enterprise Journalism and Online Commentary.
An award-winning magazine Slate Magazine offers fresh angles on stories in the news and innovative entertainment coverage. Slate won the 2005 EPpy award for Best Internet News Service (over 1 million monthly visitors) and the 2005 EPpy award for Best Internet Entertainment Service (over 1 million monthly visitors).
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