Satellite television broadcast services provider Pacific Century Matrix (HK) Ltd (PCM) has signed a long-term service contract with World Fashion Channel (WFC) for the distribution of the channel on the MEASAT-1 satellite. In parallel, PCM signed the corresponding lease agreement with MEASAT for transponder capacity on the satellite.
PCM is providing a complete technical solution for WFC including encryption, multiplex and uplink facilities on PCM's broadcast platform on the MEASAT-1 satellite. PCM will also manage WFC's Asian distribution and affiliate sales business, providing representation and business management for the World Fashion brand in Asia-Pacific.
"The MEASAT-1 satellite perfectly complements PCM's tailored distribution strategy for the World Fashion Channel in East Asia. The satellite also provides for easy seamless migration to MEASAT-3, which will be able to reach over two thirds of the world?s population, in the same 91.5?E neighbourhood.? said Sean Langston, Director of Sales & Business Development for Pacific Century Matrix.
PCM will operate a full-power MCPC broadcast platform on the MEASAT 3 satellite, upon its availability later thisyear, from its Hong Kong-based digital broadcast facility.
WFC, which carries the most recent runway shows from famous designers, the latest collections and fashion news, will be distributed across the South East and North East Asian markets on MEASAT-1. ?We are delighted to have PCM andMEASAT as our partners,? said Mr. Igor Udalov, President of World Fashion Channel, ?and we are honoured to represent fashion from the entire world in yet another corner of Asia.?
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