UK's FIA unveils 3D garment volumetric capture service

This next-generation creative technology uses an FIA designed process called digital reskinning, where virtual garments with realistic physics and textures are applied to captured human performances. The result is hyper-real fashion content that moves naturally and expressively, creating endless possibilities across digital campaigns and virtual runways.

By capturing full-body motion in high-resolution 3D and using AI mesh stabilisation, FIA’s newly launched offering produces digital doubles; ready to be restyled and reimagined. Through digital reskinning, a single captured performance can be transformed into an entire collection, enabling brands to tell rich stories while reducing the need for physical samples and the associated costs, the company said in a press release.

“Until now, there has been no clear or consistent pipeline for designers to access this level of digital reskinning. What we’ve built changes that. We have been able to achieve the highest standard of 3D volumetric capture currently available; it’s remarkably lifelike and ready for real-world use. For the first time, designers and brands can harness this technology in a way that’s intuitive and scalable,” Matthew Drinkwater, head of Fashion Innovation Agency, said.

Designed for use across fashion, gaming, film, and immersive entertainment, this streamlined service supports everything from campaign ideation to consumer-facing virtual try-ons. It offers brands a future-facing, sustainable way to build content pipelines ready to meet the growing demand for high-quality digital fashion assets.

The service has been developed with the support of University of Portsmouth’s Centre for Creative and Immersive Extended Reality (CCIXR), 4D Views and UAL’s Creative Enterprise Network; a strategic initiative built around sharing of expertise, resources and networks across UAL colleges to help student and staff entrepreneurs to scale-up the impact of their ventures. In 2023, Dr Gavin Clark was appointed UAL’s inaugural director of Enterprise & Commercialisation, further strengthening the university’s commitment to developing knowledge and IP-based innovation in the creative industries.

ALCHEMPro News Desk (RR)