With leading brands including Lycra, Coolmax, Cordura, Stainmaster, and Antron, Invista, one of the world’s largest integrated producers of chemical intermediates, polymers and fibres, has announced that Lycra’s technical and scientific yarns such as Coolmax and Lycra Sport have proved to be a hit for Middle-Aged-Men-In-Lycra (MAMIL) and other consumers.
Research has found that MAMILs aren’t cycling primarily to relive their youth or prove they can still compete against other men. Instead, their motivations are much more complex, tied to the desire for good mental as well as physical health and fuelled by technology.With leading brands including Lycra, Coolmax, Cordura, Stainmaster, and Antron, Invista, one of the world's largest integrated producers of chemical intermediates, polymers and fibres, has announced that Lycra's technical and scientific yarns such as Coolmax and Lycra Sport have proved to be a hit for Middle-Aged-Men-In-Lycra (MAMIL) and other consumers.#
Lycra means high performance, compression, and freedom of movement – the very properties the modern MAMIL is seeking when cycling on the open road.
Mixed with clever and scientific yarns such as Coolmax, Lycra is breathable and keeps one cool in the sportswear. Since its launch nearly 60 years ago, Lycra has evolved into a performance-driven ingredient, providing consumers more in their stretch and desire sport-specific garments designed to help optimise their performance. With the three index focus’ on power, comfort and energy, Lycrasport technology makes it easier than ever for MAMILS’s and consumers alike to take advantage of these specific consumer needs. (GK)
ALCHEMPro News Desk – India
marketing@alchempro.com
