The industry currently employs more than 30,000 weavers in the art of saree making. The industry had to compete with the synthetic fiber industry in many aspects. The industry was on the brink of extinction due to the obsolescence of the designs and design making procedures.
This is because, design adds splendor to a saree and forms an integral part of its exquisiteness. Introduction of computerized Jacquard borders in Kancheepuram silk saree has helped in the revival of the industry. The use of ICT has not only helped in creating new and complex designs but also reduced the time involved in the design.
There has been an increase in the exports. The acceptance of these silk sarees by the consumers has also increased with the automation of designing process.
Visualization of saree designs ahead of its production and the ability to create new color combination at the click of a mouse has increased the flexibility and reduced the time for realizing new designs.
Though the materials and the techniques are changing with the market demand, the motifs are still conventional to hold the custom and tradition of the Kancheepuram saree. This type of technological intervention will enable Sialguchi people to make their product internationally competitive.
Press Information Bureau Government of India
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