Working closely with Puma, Burgess has created five designs, each crafted entirely from Puma’s recycled polyester RE:FIBRE fabric. Shot on models in London’s iconic York Hall Leisure Centre, the art direction combines futuristic fashion design with retro sports nostalgia, paying homage to Puma’s roots, while celebrating the brand and Andrews’ commitment to sustainable textile innovation.
The creative imagery shows the garments repeated over and over, reflecting the infinite possibilities of circular fashion, where old garments are transformed into new ones, again and again, the company said in a press release.
Burgess, known for his talent in repurposing unwanted and damaged clothes, was inspired by Puma's factory partners during a visit to Turkey. During his visit, he witnessed first-hand the impressive progress Puma has made in scaling up circular textile technology and produced his own bespoke RE:FIBRE fabric from recycled polyester garments.
“Seeing the innovation, research, machinery, sustainable practices and production that goes into crafting RE:FIBRE fabric was eye-opening. When I think of garment production, I think of the final sewing stage where the fabric comes together to make the finished product as that’s typically my upcycling process. But learning exactly what goes into breaking down old textiles - that would potentially have otherwise gone to landfill – before they become something new was super interesting.” Burgess said.
The collection itself reflects the beauty of the RE:FIBRE recycling process, with designs that embody the shredded, depolymerised, re-polymerised, and re-imagined textiles.
“My brand Vivid Visions is all about blending the past with the future, so working with Puma to create a one-off collection made from a ‘new’ recycled fabric was pretty cool. The fabric strips on the sleeves represent the RE:FIBRE yarn that’s been spun from the melted polymers, and the cut off trousers and jacket reflect the transformative process that is RE:FIBRE,” Burgess added.
This fashion experiment comes as a result of the ongoing collaboration between Puma and the US based upcycler, who is part of Puma’s Voices of A RE:GENERATION – an initiative that aims to improve transparency and conduct greater communication regarding the brand’s sustainability efforts.
The custom Puma x Vivid Visions one-off collection is the final chapter in Burgess’ creative Thread the Loop campaign, a social content series which aims to raise awareness of Puma’s efforts toward achieving 100 per cent of product polyester used, coming from textile waste. “Rethinking how we produce garments and experimenting with ways that we can move towards a more circular business model is one of the main priorities of our sustainability strategy,” Puma CSO Anne-Laure Descours, said.
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