All brands and divisions contributed to the incremental sales. Accounting for almost two thirds of total sales, Gerry Weber is the group's strongest brand and showed the greatest growth momentum. An important contribution was made by the successful sub labels Gerry Weber Edition, Gerry Weber Sport and G.W. which complement the combination fashion of the core brand with fast-selling individual items.
Against the background of stable to rising average prices, the increase in sales figures shows just how popular the brand is with modern women aged 30+. Good sell-through rates and high margins also benefit Gerry Weber's retail partners, whose number rose by 360 in the fiscal year.
The group's second most important brand, Taifun, also reported a rise in sales, which was mainly achieved outside Germany. While the number of foreign customer numbers increased, the number of domestic customers declined moderately, with domestic sales remaining stable, though. Samoon, the group's third brand, accounted for 8 percent of total sales and was also able to expand its market position in the fiscal year. With the number of foreign and domestic customers remaining stable, this growth is mainly attributable to higher sales volumes.
The company's own retail activities proved to be a genuine growth driver in the past fiscal year. The number of Houses of Gerry Weber, which are either operated by the company itself or run by franchise partners increased from 30 to 102 stores in Germany and abroad. Retail sales almost doubled from €16.3 million to €30.0 million.
marketing@alchempro.com
