AE Better World donates proceeds from Signature AE item
24 Nov '07
3 min read
AE Better World Scarves
American Eagle Outfitters Inc announced the launch of AE Better World, a year-round philanthropy program that partners with customers to support causes and organizations that are important to AE customers.
Beginning in stores and on ae.com, American Eagle will offer an exclusive stadium-style scarf in three color choices. For each AE Better World scarf purchase, $10 will go to one of the three following organizations: Big Brothers Big Sisters of America (Berry Red), Jumpstart (Fuchsia Pink) and the Student Conservation Association (Polar Navy), allowing customers to make a personal statement about their favorite organization or cause based on the color they choose. The extra-long signature scarves feature fringed ends and iconic American Eagle branding.
“American Eagle has a long history of giving back to the community through the AE Foundation,” said Kathy Savitt, executive vice president and chief marketing officer of American Eagle Outfitters. “AE Better World was created to involve our customers and their passion for the AE brand to support causes that are important to them by wearing clothing they love.”
The inaugural AE Better World scarf will be available in all AE stores across the United States and Canada, as well as online at www.ae.com. Specially designed hangtags will include information about AE Better World, the details about the organization benefiting from the purchase of that product, and a specific dollar amount that will go back to the organization. More than 20,000 AE associates also will be wearing their scarf-of-choice during Thanksgiving weekend.
marketing@alchempro.com
