Resale may cut carbon emissions by 16% for apparel brands by 2040

Brands achieve the most substantial emissions reductions by amplifying the value of their products in the resale market. Product durability, design, and craftsmanship play pivotal roles, according to a study titled ‘Where Are Circular Models Effective Sustainability Strategies for Fashion Brands?’ conducted by branded resale leader Trove and Worldly, a leading impact intelligence platform for the apparel industry.

Th report also found that brands that control their resale operations and maximise revenue from used products are able to capture the greatest share of Scope 3 emissions benefit.

“As climate change becomes more severe worldwide, consumers are demanding action and governments are implementing regulation. Both business model and policy decisions must be informed by credible data,” said Del Hudson, Worldly EVP, market impact.

ALCHEMPro News Desk (NB)