Online shopping will account for 51 per cent of retail sales globally in a world after the pandemic, with 72 per cent of global shoppers saying that online shopping came to their rescue in 2020 and 73 per cent saying e-commerce would be more important to them in 2021, according to Wunderman Thompson Commerce’s Future Shopper Report 2021.
Wunderman Thompson is a New York-based global marketing communications agency.Online shopping will account for 51 per cent of retail sales globally in a world after the pandemic, with 72 per cent of global shoppers saying that online shopping came to their rescue in 2020 and 73 per cent saying e-commerce would be more important to them in 2021, according to Wunderman Thompson Commerce's Future Shopper Report 2021. #
Another contributing factor for 60 per cent of global shoppers was being more comfortable using digital technology in the wake of the pandemic.
The report surveyed over 28,000 consumers across 17 countries on their current and future shopping habits.
Despite the unabated rise of e-commerce and the fear to physically shop, 72 per cent of Indians are the most frightened about shopping in-store as compared with their global counterparts in the wake of COVID-19.
Eighty six per cent of Indian shoppers are less prepared to put up with mediocre or even ‘satisfactory’ shopping experiences and demand excellence from brands and retailers.
Amazon emerged as the leading source of inspiration for Indian online shoppers and ranked highest in terms of the service and experience they provide to consumers.
Consumers on the whole are demanding integrated omni-channel offerings from retailers and brands. What’s more, two-thirds (64 per cent) of global shoppers say that they prefer to shop with brands that have both an online and offline presence, while 59 per cent of consumers say they wished brands would communicate seamlessly with them across all channels, digital and physical.
And their expectations need to be met, with 73 per cent saying retailers need to get better at giving them the products, service and experience they expect.
Forty four per cent of global consumers have already bought from a social platform and over half (56 per cent) intend to increase this in the future.
Across Asia, consumers reported that digital commerce has been more important to them during the pandemic than anywhere else and it is shoppers in this region who are also now demanding the most from digital retailers.
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