Sales of non-essential items on e-commerce platforms in India in May first week were lower than that during the same period last year because of the lockdown, but industry executives say orders are rising fast with apparel, smart phones and grooming products being bought. E-commerce firms were allowed to sell all items in orange and green zones from May 4.
In the first two phases of the lockdown, e-commerce companies were allowed to sell only essential items like grocery, medicines and healthcare products.Sales of non-essential items on e-commerce platforms in India in May first week were lower than that during the same period last year because of the lockdown, but industry executives say orders are rising fast with apparel, smart phones and grooming products being bought. E-commerce firms were allowed to sell all items in orange and green zones from May 4.#
However, in the red zones, that include top e-commerce hubs like Delhi, Mumbai, Bengaluru, Pune and Hyderabad, e-commerce companies can still ship only essential items.
As delivery of non-essentials is still not allowed across the country, the volume is less compared to last year’s figures. However, against pre-lockdown March numbers, the growth is reportedly healthy.
Another challenge facing the industry is the availability of limited manpower for warehouses and delivery, according to a news agency report.
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