Catherines career pant with Right Fit sizing technology
13 Sep '07
3 min read
After receiving rave reviews from fashion bloggers and customers in cyberspace only weeks after hitting stores, Right Fit sizing technology finds it way to Catherines Plus Sizes, one of the leading plus-size retailers.
Not only does the collection fit Catherines plus-size clientele, but is offered for those who have a hard time shopping at all the extended plus-size customer.
"We know a good fit when we see it," said LuAnn Via, president of Lane Bryant. "We are excited to have Right Fit sizing technology in our jeans, but we also wanted to offer Right Fit sizing in additional pant styles for the workplace and an evening out."
"Our customers are career women and we wanted to offer her career pants with Right Fit sizing so that she can look and feel great at work too."
Women come in different shapes and sizes and the Right Fit sizing system was developed to address the problems plus-size women experience when shopping for pants.
Common fit problems include gaping waist bands, snug thighs, and loose-fitting areas around the hips. After years of research, a simple formula for finding the perfect fit was created, which will revolutionize the way women shop. It all boils down to three colors: Red, Yellow and Blue. - Right Fit Yellow: Straight from the waist through the hips. - Right Fit Red: Slightly curved from the waist to the hips. - Right Fit Blue: Small waist and fullest at the hips. - Right Fit sizing divides women into three distinct categories based on individual body shape and size - not just the size that fits your largest body part.
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