California Market Center's LA Fashion gift & home market deemed A
29 Mar '07
3 min read
“The California Market Center worked hard to create a Market that would be fresh and exciting and I believe we accomplished that goal,” Joanne Lee, Director of CMC Services. “We have heard nothing but positive feedback from everyone about the fashion shows and events and we plan on setting the bar even higher with our next large Market in October.”
Throughout the Market, the California Market Center also hosted various fashion shows. Showing their looks for Fall '07 was leading fashion-consulting agency, Directives West featuring Single on March 23. Yana K on March 24 and Carilyn Vaile on March 25. “The fashion show opened up doors for us to a major department store that we would have never had exposure to if it wasn't for our fashion show at the California Market Center,” said Yana Khromova of Yana K.
Running in conjunction with the LA Fashion Gift and Home Market was California Market Center's TRANSIT shoe show from March 24-26, which boasted an impressive twenty-six new lines such as A.B.S. by Allen Schwartz, Cole Haan footwear and handbags, Deadwood Boots, Eastland Shoe, Gentle Soules (division of Kenneth Cole), Glory Chen, James Oliver, Pastry by Vanessa and Angela Simmons.
Both retailers and showrooms at the California Market Center reported a successful Market. “I found many new and interesting resources at the CMC this Market,” said Philippe Derey, owner of his self-titled store in Malibu, CA. “I've noticed great changes and this building is really hot right now.” Stacey Keyes said her showroom had a great energy this Market.
“Spring in Los Angeles brought in many new and returning faces. The tone was upbeat, the weather was good and buyers wanted to buy.” Jennifer Cohen, President of 1060 Sherman agrees. “This has been a fabulous Market for us. We had a packed showroom throughout the Market and we couldn't be happier.”
marketing@alchempro.com
