LFW celebrates five years of the Gen Next platform
10 Sep '10
5 min read
India's premier fashion trade event, Lakmé Fashion Week (LFW), the pioneer platform in promoting new talent and business of fashion announced a special show paying tribute to the Gen Next platform that completes 5 years this season.
'Gen Next 5 Year Show' will celebrate the spirit of 'Defining the Future of Fashion' with a representation of designer alumni of Gen Next designers; Aneeth Arora, Anuj Sharma, Kallol Datta, Kunal Rawal, Nachiket Barve, Nitin Bal Chauhan, Rahul Mishra, Rimzim Dadu, Sailex Ngairangbam and Swapnil Shinde showcase together on September 18 at 7.00 pm, Grand Hyatt.
The Gen Next platform, introduced in 2006, was initiated with an aim of encouraging and promoting young design talent, extending an opportunity to unveil their creativity and originality in an eminent forum. The selection of this talent has been very select over the years, refined each season by panel of renowned LFW Advisory Board members with consistent focus on quality, innovation, creativity and commercial viability.
Designer mentors like Narendra Kumar and Wendell Rodricks have played a significant role in directing and shaping the future of Gen Next talent over the years. Lakmé Fashion Week, is proud of this unique platform which recorded 172 Gen Next and 92 Emerging designer entries, boasting an incredible increase of 70%, from which the LFW advisory board selected 6 Gen Next & 7 Emerging designers.
Talking about the Gen Next talent at LFW, Anil Chopra, CEO – Lakmé Lever said, “Lakmé Fashion Week stands for quality and high standards of excellence which is epitomized by the talent we endorse every season. Our long standing commitment of introducing new talent via the Gen Next platform is growing stronger and more important than ever.
With so many designers starting their careers and setting the pace for innovation in the fashion world, Lakmé Fashion Week is the focal point of new talent and energy. We are proud to have instituted the Gen Next program which has encouraged debutantes and nurtured some of the leading names in the industry today. The Gen Next 5 year show indicates the variety of talent that has made LFW a force to reckon with and talked about as one of the best fashion forums representing Indian fashion to the world.”
Commenting on the Gen Next 5 year show, Sujal Shah, Vice President and Head of Fashion, IMG–India, said, “Pioneered by Lakmé Fashion Week (LFW) in 2006, both Gen Next and Emerging platforms are aimed at discovering and nurturing fashion design talent in India. Over the years, LFW has introduced an incredible wave of creative designers who have supported this platform and helped it evolve as one of the forerunners in discovering great talent.
Celebrating its 5th year as a platform conceived by LFW, Gen Next has become the most coveted developmental program of new talent and is proud to have produced some of the most acclaimed designers in the country contributing significantly to the business of fashion in India. Showcasing their excellence and commemorating eminence of this platform, we have a special show dedicated to 'Defining the Future of Fashion', representing future faces of Indian fashion.”
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