Amazon India is eight weeks into launching its private fashion label and early customer offtake has been good, Arun Sirdeshmukh, Amazon fashion – India head, told a leading daily. He also said that the fashion category is one the largest categories and is right at the top in terms of units.
Flipkart-owned Myntra gets close to 25 per cent of total revenue from its private label brands. Myntra, Flipkart and Jabong (which has recently been bought by Flipkart) have a collective market share of 55 per cent in the Indian online fashion segment.
Multiple reports have predicted that fashion will be the top category in India by the year 2020. It is already one of the top three selling categories in a majority of horizontal marketplaces, according to a Google-AT Kearney report. (KD)
ALCHEMPro News Desk – India
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